agility

 

Customer loyalty in the age of Web2.0

Customers have never had it better on the internet. Developers are more and more obsessed with customer satisfaction and in the same time they have the means to learn what users want and they can satisfy these wants nearly immediately. It is all about agile development: moving fast, correcting mistakes and understanding users better with unprecedented speed. The only problem is that while users never had it better developers never had it more difficult to produce loyal users. Users are spoilt kids, just like I am right now.

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